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https://practaice.nl/wp-content/uploads/2025/03/moeilijke-gesprekken.jpeg768768Sales training is a standard feature in many organisations. New staff undergo onboarding, experienced salespeople attend advanced training courses, and teams work with scripts, quality criteria and manuals. Yet you often hear the same thing: ‘Real conversations are different from the training’ or ‘I find it difficult to anticipate different situations’. A customer reacts differently […]