{"id":990339,"date":"2026-01-05T15:31:00","date_gmt":"2026-01-05T15:31:00","guid":{"rendered":"https:\/\/practaice.nl\/gedragsverandering-na-training-en\/"},"modified":"2026-05-12T06:45:04","modified_gmt":"2026-05-12T06:45:04","slug":"gedragsverandering-na-training-en","status":"publish","type":"post","link":"https:\/\/practaice.nl\/en\/gedragsverandering-na-training-en\/","title":{"rendered":"Behavioural change following training: why knowing isn\u2019t enough to change behaviour"},"content":{"rendered":"<p>Organisations invest heavily in training programmes for leadership, personal development and soft skills. Yet the outcome is often all too familiar. People leave a training course with new insights and good intentions, but a few weeks later, their behaviour has largely reverted to the way it was before. This is not because employees are unmotivated, but because behavioural change works in a fundamentally different way to the transfer of knowledge.<\/p>\n<p>This explains why search terms such as <a href=\"https:\/\/practaice.nl\/van-rollenspel-naar-gedragsverandering-hoe-digitaal-oefenen-echt-impact-maakt\/\">\u2018behavioural change after training\u2019<\/a>, <a href=\"https:\/\/practaice.nl\/competency-based-training\/\">\u2018developing competencies\u2019<\/a> and <a href=\"https:\/\/practaice.nl\/soft-skills\/\">\u2018developing soft skills\u2019<\/a> are being used more and more frequently. People are looking for ways to actually change behaviour in the workplace, not just to understand it.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Why behavioural change after training is so difficult<\/strong><\/h2>\n<p>From behavioural science, we know that behaviour is primarily driven by context, emotions and automatic patterns. In calm circumstances, it is often quite easy to demonstrate new behaviour. But as soon as the pressure increases \u2013 for example, in <a href=\"https:\/\/practaice.nl\/moeilijke-gesprekken\/\">difficult conversations<\/a>, when facing resistance or under time pressure \u2013 the brain errs on the side of caution. People fall back on behaviour that feels familiar, even if they know it is not the most effective behaviour.<\/p>\n<p>This mechanism explains why <a href=\"https:\/\/practaice.nl\/leiderschap-op-de-werkvloer\/\">leadership training<\/a> and <a href=\"https:\/\/practaice.nl\/persoonlijke-ontwikkeling\/\">personal development<\/a> courses often have little lasting effect. They appeal to the rational part of a person, whereas behaviour is actually determined in moments that often occur outside the comfort zone.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Competencies are not developed through insight, but through repeated behaviour in practice<\/strong><\/h2>\n<p>Competencies such as communicating clearly, giving feedback, listening or coaching leadership are not skills you learn once and for all. They emerge through repetition in a variety of situations. Only when someone applies a competency multiple times in different contexts does the behaviour become stable.<\/p>\n<p>That is the crux of behavioural change at work. Not in understanding theory and models, but in practising the behaviour. And it is precisely that practice that is often lacking after a training course. People often revert to the issues of the day.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/practaice.nl\/wp-content\/uploads\/2026\/01\/Competenties-ontwikkel-je-niet-door-inzicht-maar-door-herhaald-gedrag-in-de-praktijk-1024x650.png\" alt=\"Competenties ontwikkel je niet door inzicht, maar door herhaald gedrag in de praktijk\" class=\"wp-image-989456\" srcset=\"https:\/\/practaice.nl\/wp-content\/uploads\/2026\/01\/Competenties-ontwikkel-je-niet-door-inzicht-maar-door-herhaald-gedrag-in-de-praktijk-1024x650.png 1024w, https:\/\/practaice.nl\/wp-content\/uploads\/2026\/01\/Competenties-ontwikkel-je-niet-door-inzicht-maar-door-herhaald-gedrag-in-de-praktijk-300x190.png 300w, https:\/\/practaice.nl\/wp-content\/uploads\/2026\/01\/Competenties-ontwikkel-je-niet-door-inzicht-maar-door-herhaald-gedrag-in-de-praktijk-768x487.png 768w, https:\/\/practaice.nl\/wp-content\/uploads\/2026\/01\/Competenties-ontwikkel-je-niet-door-inzicht-maar-door-herhaald-gedrag-in-de-praktijk-1536x975.png 1536w, https:\/\/practaice.nl\/wp-content\/uploads\/2026\/01\/Competenties-ontwikkel-je-niet-door-inzicht-maar-door-herhaald-gedrag-in-de-praktijk.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<h2 class=\"wp-block-heading\"><strong>The role of practising in realistic work situations<\/strong><\/h2>\n<p>Behavioural change requires practice in situations that resemble real-life scenarios. In recognisable conversations, situations, people and dilemmas. This applies to leadership, personal development and all soft skills centred on interacting with others.<\/p>\n<p><a href=\"https:\/\/practaice.nl\/ai-avatar-training\/\">AI role-plays<\/a> make this possible on a scalable basis. Instead of occasional role-plays with a trainer or actor, professionals can practise whenever it suits them, in situations that match their own work context. AI role-play thus bridges the gap between training and daily practice.<\/p>\n<h2 class=\"wp-block-heading\"><strong>From one-off training to microtraining<\/strong><\/h2>\n<p>An important principle in behavioural development is repetition in small steps. Micro-training ties in seamlessly with this. By practising regularly in short bursts, behaviour remains active and develops gradually.<\/p>\n<p>This principle is central to PractAIce. Professionals practise via AI role-plays in short sessions, focused on specific competencies and situations. Not to be perfect, but to improve step by step.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Building your own scenarios based on your own practice<\/strong><\/h2>\n<p>Behaviour changes more quickly when people recognise themselves in the situation they are practising. That is why users within PractAIce can build their own scenarios that align with their own practice. Think of leadership discussions, feedback moments or situations where soft skills come under pressure.<\/p>\n<p>In addition, personas can be created that react realistically, and relevant documentation can be added, such as competency profiles or internal guidelines. As a result, the practice not only aligns with general theory but also with the specific context in which behaviour must be applied.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Learning with feedback on competencies<\/strong><\/h2>\n<p>After each AI role-play, the user receives feedback from the AI coach. This feedback consists of a substantive reflection on behaviour, phrasing and impact, supplemented by insightful scores on relevant competencies. The coach highlights what went well, where there is the most room for growth, and which adjustments to approach or phrasing will have the greatest impact in a subsequent conversation.<\/p>\n<p>This combination of qualitative feedback and competency scores helps professionals to practise in a targeted way and track their development over time. This makes learning concrete and measurable, without it feeling like a judgement.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Leadership and personal development as behavioural processes<\/strong><\/h2>\n<p>Leadership and personal development are often seen as abstract concepts. In practice, they are behavioural processes. How someone reacts under pressure, how decisions are communicated and how others are dealt with in difficult situations.<\/p>\n<p>By practising leadership behaviour and soft skills through AI role-play, there is scope to safely explore and reinforce this behaviour.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><strong>Curious to see how this works in practice?<\/strong><\/h2>\n<p>Curious to see how this works in practice? The difference between understanding and actually demonstrating different behaviour only becomes truly clear when you practise it yourself.<\/p>\n<p>With PractAIce, you can practise realistic situations involving leadership, soft skills and competencies through AI role-play and micro-training. <a href=\"https:\/\/practaice.nl\/boek-een-demo\/\">In a free demo,<\/a> you can experience what practising feels like when it closely resembles your day-to-day work. Go directly to <a href=\"http:\/\/www.practaice.nl\">www.practaice.nl<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organisations invest heavily in training programmes for leadership, personal development and soft skills. Yet the outcome is often all too familiar. People leave a training course with new insights and good intentions, but a few weeks later, their behaviour has largely reverted to the way it was before. This is not because employees are unmotivated, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":989455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-990339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niet-gecategoriseerd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behavioural change following training: why knowing isn\u2019t enough to change behaviour - Practaice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/practaice.nl\/en\/gedragsverandering-na-training-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behavioural change following training: why knowing isn\u2019t enough to change behaviour - Practaice\" \/>\n<meta property=\"og:description\" content=\"Organisations invest heavily in training programmes for leadership, personal development and soft skills. 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