What is PractAIce?
PractAIce is an AI-powered platform that transforms training and role plays, making them behavior-driven, intuitive, and highly effective. Built on behavioral psychology and years of hands-on experience in sales and leadership development. Our goal? Driving behavioral change as the foundation for your organization’s growth.
One training won’t change much. Continuous practice will.
Many trainings focus on theory and one or two role plays. But new behavior only sticks when you practice it repeatedly, outside your comfort zone. PractAIce enables exactly that. With a virtual conversation partner who challenges you, keeps you sharp, and provides instant feedback. Powered by AI, enriched by real human experience.
You can practice as often as you like, at your own pace, without depending on a trainer or role-play partner. Safe, effective, and focused on turning new behavior into lasting habits.

How PractAIce makes a difference
1. Immediate results on the job
Employees improve concrete sales skills and conversation techniques that have an immediate impact on customer behavior and outcomes, with feedback that’s directly actionable. For better customer interactions, stronger ownership, improved collaboration, and higher conversion.
2. Efficient, scalable, and data-driven
Practice anytime, anywhere. Save on costly training days or external coaching. PractAIce is always available and turns learning into a continuous process that integrates seamlessly into daily work and team development.
3. Drive growth and impact with focus
Dashboards provide insight into individual and team competencies. Organizations can use these insights to steer coaching or sales programs. For example, by deploying targeted role plays to improve customer satisfaction (NPS), commercial performance, or other organizational goals.